Global warming. Foreign oil. A finite resource. 10 years ago GM had a choice when they answered the questions. “What kind of company do we want to be in the future?”

Look at this ridiculous truck!

The lesson for me.

Dont ignore the future. The web has just begun to show its effects.
-First it hit Travel.
-Then Music.

Its going to change your life and business.

Get out ahead of it, play in the space, its time to explore…

Transformation is hard. To transform yourself or your company from ‘traditional’ to ‘forward thinking’ you have to start with the way you visualize the Web. Its hard to deconstruct years of learning and tradition.
But its a fact. The Web is not what we thought it was. As it comes into the light we are realizing it has changed everything about how we organize and find information. How and what we create and the essence of how we communicate. Mass Media is diluting before our eyes while each of us becomes our own little self powered media engine. This is the end of Push and the dawn of Pull.

So lets visualize:

The traditional model is like that old play-doh spaghetti maker. Company A takes their 5 ounces of play-doh (their campaign) and pushes it through the spaghetti maker. Long strings of play-doh spaghetti come pouring out. Each Pushed through one of the 20 holes in the machine. The experience is concentrated and focuses. Those long strings of pink spaghetti play-doh demanded attention.

The Web has deconstructed that model. That Mass Media center is gone. The traditional structure of hierarchical information has disintegrated. Information has now been reorganized through tagging and linking, all coordinated by Google and search.

Now imagine a large pan with a thousand holes, a million holes. You still have the same 5 ounces of play-doh, but where do you Push. There is no center. A little here, a little there. What comes out is unfocused and without mass. There is no great wave.

You need a new methodology for a new age. But it all starts with how you visualize the Web.

When you look at the Web, what do you see?