Things I Learned from the Cuil Launch

Cuil is the new search engine with the crap name. (Pronounced Cool, yes that’s terrible)

1. Test your product before launch. You need the bloggers and first adopters on board so its a good idea if they actually appear when they search for themselves. If Chris Brogan searches for Chris Brogan and he doesn’t show up, well that’s just bad isn’t it. You only get one shot at it so you better impress.

2. Do anything and everything to avoid being seen as going up directly against an established player. Even if you have lots of ex Google folks involved don’t position yourself as an alternative to Google. We all like Google’s search engine, its simple and it works and we are comfortable with it. Instead, find a niche and fill a void that will draw me in. Get me to start using you for some special reason and then show me all the ways you are better than Google. Be a Trojan Horse.

3. Find a good name. Its important. If people don’t want to say it, or don’t understand the cryptic spelling they are less likely to talk about it and try it.

Posted in by David Usher on August 6, 2008 at 4:17 pm

16 Comments »

Comment From Elizabeth M — August 6, 2008 @ 9:49 pm

@ Rafe..you really shouldn’t use David’s blog as a marketing tool for yourself.

@ David, if you didn’t mention that it is pronounced ‘cool’, I would never have guessed that..it looks more like ’see you ill’….lol

Comment From David Gratton — August 6, 2008 @ 10:12 pm

@Rafe that’s not cuil. Errr… cool.

David, very good advice. You should be involved in software development!

;)

Comment From David Usher — August 6, 2008 @ 11:11 pm

@david gratton
Hummm, thats something i have thought about david:) Scoble wrote something very smart about why twitter still wins over its competitors. the open API allows everyone to build on it and makes it much broader and harder to dump.

Comment From Svetlana — August 6, 2008 @ 11:57 pm

Does this engine really so bad?
In these Google-domination times it’s hard to re-invent a wheel and compete.
I like Google, it has come into use, but I should work as a filter everytime, it isn’t convenient.
The Cuil group make attempt to introduce some features: the safety of content and privacy are among them. And they started with the ‘long tail’ principle.
What about names, “Google” and “Cuil” sound equally strange to me.
No pros or cons, just a view.

Comment From Rafe — August 7, 2008 @ 2:23 am

ok, my bad.

I just thought my cloudid friends would want to hear about it and i didnt know how else to say it.

Comment From madison — August 7, 2008 @ 8:56 am

I totally agree, David. For new software to take off, like any new product, it has to be filling a need. To me this cuil thing isn’t even addressing a need aside from some more controlled privacy and more graphic intense layout that takes a lot longer to load and click through on slower browsers (like this non-3G “classic” iPhone I’m on right now)

How about this for a need: give me a search engine that gives me more control over sorting my results - more than just filtering. Sites like Flickr and YouTube have it - the ability to sort by most recent, most popular or most relevnt. How about the option to search through blogs or news sources only… but all from one, central grandaddy of all search engines hub… There are plenty needs left to be filled, and too many useless applications out there on the web. If I’m going to venture away from a tried and tested something like Google, I need to see a significant and well thought through difference.

Comment From david usher — August 7, 2008 @ 9:24 am

no worries rafe, i just dont want the threads to get way off topic, i should probably have a board for the community to post items

Comment From Rafe — August 7, 2008 @ 9:06 pm

@dave
ya, that would be a great idea! Just like a general message board.

Ha, I was gonna ask you before about what you thought about being on a reality show (even it’s not really a reality show like canadian idol)…

but that’s off topic again so… hmm…

Comment From stormy — August 9, 2008 @ 9:04 pm

So there are certain topics that I feel I have researched to the point that I thought i had been to every site imaginable. So I just did a two minute experiment, and tried Cuil and was able to access some sites(not new ones) that i had never seen before. So usually i will try more than one search engine and i probably will try more later on Cuil tonight, in two minutes i don’t mind the layout so far either. i’ll give it a go…with more time committed.

@Rafe, you kick ass!! Digressive thinkers rock.

Sorry David..I think I have ODD tendancies…:)

much support,
stormy

Comment From Andrew Peek — August 11, 2008 @ 3:04 am

I will say that the cryptic spelling has made for a lot of conversations so far. But yes, in theory, I agree.

@David - I left a note for Mary inspired by the following,

“It’s about a society where there are no roles other than those chosen and those earned.”

Comment From Rafe — August 11, 2008 @ 8:09 pm

Cryptic spelling is a total game killer for websites.

I tell you “I found this great website, Google!”

Someone will just search it.

But if I say “I found this great website, cuil.com!”
The person will hear “cool.com” go to it and not find the site.

Think about it. The majority of popular websites (with the notable exception of digg.com) are spelled like how they sound.

Comment From Andrew Peek — August 16, 2008 @ 3:03 pm

@Rafe - I agree with your premise. I also think the response would be “What did you say? Cool?” to which I reply, “Yeah, they can’t spell for sh*t… C U I L.”

If nothing else, we’ve extended the conversation by two sentences which, on the aggregate, makes for a longer impression (I’m not arguing whether it’s a good or bad impression).

I think that if you search the number of blogs covering the company’s spelling habits, my point will start to carry some weight.

Digg.com, Reddit.com, Bebo, to some extent even Google. The first time we hear these words it requires us to confirm their spelling. Once confirmed, it sticks.

I don’t think anyone who’s had this interaction will be mixing up Cuil’s 4 letters at any point in the future.

Comment From David Usher — August 16, 2008 @ 4:09 pm

and for that matter ‘cloudiD’ pronounced clouded :)

Comment From bui+ — August 17, 2008 @ 4:53 pm

thanks for the clarification david. i always say to my friends that its cloud-i-dee dot com! lol :D

Comment From stormy — August 18, 2008 @ 8:46 pm

kind of funny how we interpret things, i leaned toward the Freudian pronunciation..Cloud-id..like id, ego, superego stuff..that took me off in all psych directions.

*shrugs* yup, thanks for clearing that up…your site is now removed from Lucy’s couch.

not long to go!!!!!

Comment From Rafe — August 20, 2008 @ 5:20 am

Ha, oh ya.

I guess there are a lot of sites like that when I think about it.

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